BRAND BUILDING
Integrated Marketing
Rex has all-channel marketing integration capabilities
According to the needs of explosive, new product promotion, the development of sales indicators to dismantle the dissemination and sales channels, leveraging the huge KOL celebrities library, hundreds of MCN agencies for dissemination of attracting traffic, can be through the business cloud, smart shops, CRM system and other software and hardware online and offline reach, and ulti mately complete the brand publicity, user mind, sales indicators to achieve the brand promotion, user's mind, and sales targets are reached.
Operations
Rex service offers 4 operations modes!
Channel Operations: Meet shop's operational needs with product, activity, user, and basic management operations.
Marketing Operations: Strategy-driven operations including brand marketing, content, new product releases, and sales data analysis.
Brand Operations:Customized strategies leveraging brand strengths, industry trends, user behaviors, and product features.
Integrated Operations: E-commerce-led all-channel integration for maximizing brand value across data, products, services, and overall customer experience.
Creative Planning
Implementation plan
1.Brand status and problem analysis.
2.Profiling and needs.
3.Brand and customer resonance points.
4.Topic exposure on internal and external channels.
5.Diversified groups of consumers with labels.
6.Common topic community on the website.
7.DMP circle.
8.In-store interactive marketing.
9.Points of Interest for Promotion Collection.
Topic planning
1.Focus on recommendations.
2.In-Store Undertakings.
3.Shopping Cart Accumulation.
4.Traffic Monetising.
Event planning
1.Taobao internal and external
topic recommendations.
2.In-Store Event Planning.
3.Interactive activities to
increase the number of followers.
4.High-value potential customers.
Methods of Reaching
1.Online Media, Paper Media.
2.Short video media, celebrities.
3.Weibo, WeChat, Weitao.
4.Advertisement on website.
Feedback on results
1.Reading Hits
2.Visitors.
3.Number of comments.
4.Keywords hot search.
5.In-store additions and collections.
New Brand Incubation
Branded Content Planning Branded Content Planning Brand Competition Planning Research and Promotion Strategy
Influencers live streaming shop attraction KOL Video Promotion Social Content Distribution User distributed content dissemination
Planning marketing activities Planning Public relations media activities Laying out new media official numbers Brand's Public relations posting
Top selling products spotlighted to build Building Star Brands Focus on social channel building
REX All Channel Distribution Whole network brand promotion